The Influence of Song Recommendation Algorithm Strategies and User Experience on Listener Engagement with Spotify Among Young People in Depok City

Abstract

The development of digital technology has shifted how people consume music, with streaming platforms like Spotify becoming increasingly popular, especially among young users. This study aims to examine the influence of song recommendation algorithm strategies and user experience on listener engagement with Spotify among young people in Depok City, Indonesia. Using a quantitative approach with purposive sampling, the study targeted users aged 10 to 29 years. The results showed that song recommendation algorithm strategies and user experience significantly influenced listener engagement on Spotify. Among the two variables, user experience had a more dominant influence. These findings indicate that optimizing the user interface and personalization features could enhance user engagement on music streaming platforms. The study highlights the importance of aligning technological features and personalized services with user expectations to maintain long-term engagement.