Social Media Addiction: Youths’ Perspectives

Authors

  • Barween Al Kurdi Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

Keywords:

Social communication, entertainment, free access, free time. Mode modification, content update, social media addiction, gender

Abstract

The study analyzed the variables associated with some factors affecting social media addiction such as entertainment, freedom of access, free time, communication with others, the need to modify the mood and update the content. The study relied on a sample of 443 university students distributed over three specializations: medical specializations, applied specializations, and social and human specializations. The study concluded that the independent factors taken into account all had a positive impact on social media addiction, with the greatest effect being mood modification, followed by the desire for entertainment. The study sample included 63.9% females compared to 36.11% males. The sample also included 37.9% of social and human specializations, 36.56% of applied specializations, and the remaining 5.0% of medical specializations.

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Published

2024-03-10

Issue

Section

Articles