Sarfraz, Muddassar, Barween Al Kurdi, and Muhammad Rafiq. “How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model With Respect to Consumer Knowledge and Consumer Experience”. International Journal of Management and Marketing Intelligence 2, no. 1 (March 30, 2025): 39–48. Accessed July 22, 2025. https://ijmmi.com/index.php/ijmmi/article/view/66.