Hamadneh, Samer. “B2B Customer Solutions: How Do Suppliers Provide Support for the Lack of Customer Readiness in the Co-Creation Process?”. International Journal of Management and Marketing Intelligence 1, no. 4 (December 28, 2024): 8–21. Accessed July 22, 2025. https://ijmmi.com/index.php/ijmmi/article/view/59.