OZTURK, I. Factors Influencing the Use of the Internet of Things (IoT) to Enhance Customer Relations and Customer Experience. International Journal of Management and Marketing Intelligence, [S. l.], v. 1, n. 2, p. 1–9, 2024. DOI: 10.64251/ijmmi.2. Disponível em: https://ijmmi.com/index.php/ijmmi/article/view/2. Acesso em: 4 jul. 2025.